Working in Partnership

English | 中文


About Working in Partnership

Working In Partnership

The WIP (Working In Partnership) programme aims to introduce Singapore food products to Overseas Retailers/Importers with direct shipment in a consolidated effort among the participating food manufacturers.

Under this programme, the benefits to Singapore food manufacturers are multiplied many times more than what a company could achieve alone. The participating companies are able to enjoy economies of scale from shared resources, minimise risks and earn better marketing mileage from industry-specific branding like Tasty Singapore. The Overseas Retailers/Importers also enjoy a hassle-free, one stop consolidation of quality Singapore food products from a single trusted source.

The WIP programme is supported by International Enterprise Singapore and Spring Singapore under LEAD fund and managed by Singapore Manufacturing Federation.



Overseas Retailers/Importers

Why Singapore

With a strong sense of integrity and a rich diverse culture, Singapore F&B industry is reowned worldwide for its dedication to produce quality and safe food. Armed with winning products backed by state-of-art technologies, stringent regulatory checks and food safety accreditations, Singapore F&B industry is determined to bring the best flavours anywhere in the world.


Convenience and Savings
One-Stop Consolidation: ONE consolidator, ONE purchase order, ONE shipment. A trusted Anchor Partner will be appointed to help you liaise with various exporters / brand owners. This means you can enjoy savings from lower purchase price, lower logistics / handling cost as well as lower banking charges.
Strong A&P Support
For the 1st 3 years from your 1st shipment, we will set aside up to 25% of your purchased value as A&P (Advertising and Promotions) funds for activities such as in-store sampling, end-cap display shelving, mailers and events like the Tasty Singapore Food Fair.
Wide Variety, Low MOQ
With low MOQ (Minimum Ordering Quantity), simply pick and ship a wide variety of SKUs into one container. This allows you to arrange for more regular shipments, directly to your nearest port. Choose from hundreds of Chilled, Frozen and Grocery products.


Singapore Food Manufacturers


WIP Products List

Quality Singapore products are consolidated for your easy reference and selection.

Click on below links for the complete list: -

WIP Products List – Grocery 

WIP Products List – Chilled 

WIP Products List – Frozen 

~ WIP Products List – Personal Care 


WIP News & Events

Food and Hotel Asia 2016 (12 to 14 April)



WIP programme has already started in some supermarkets in Thailand and Myanmar. We have received many positive feedback and results from both the participating supermarkets and Singapore companies. 

Click on below links to view the photos & video of some of the past WIP events: -

~ May 2015 WIP-IFEX Exhibition, Philippines 

~ May 2015 WIP-HORECA Industry Exhibition, Shanghai 

~ Apr 2015 Tasty Singapore at Central Foodhall & TOPS market, Thailand 

~ Apr 2015 Tasty Singapore at Central Foodhall & TOPS market, Thailand (video) 

~ Mar 2015 Tasty Singapore Food Fair at City Mart, Myanmar 

~ Aug 2014 Tasty Singapore Promotion at Tops, Thailand 

~ Mar 2014 Tasty Singapore Food Fair at City Mart, Myanmar 

~ Jan 2014 China Best at Tops, Thailand 

Oct 2010 Tasty Singapore Food Fair at Central World, Thailand 



If you have any enquiries or wish to list your company's products under the WIP programme, please contact:

Ms Christine Neo
Tel: +65 6826 3057

or email us via our contact us form.